Opening a new hair salon in Nairobi can be an exciting yet daunting endeavor. With so many existing salons already, it can be hard to stand out and attract clients. However, with some creative marketing strategies, it is possible to build awareness and drive traffic to your fledgling business. This article will provide 7 concrete …
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Health and wellness industry growth has exploded across Africa with gym membership expanding over 50% the past 5 years. As obesity rates and chronic diseases continue rising with growing affluence, an addressable market exists for both fitness and medical reasons. Within vibrant Nairobi specifically, increased gym presence reflects growing middle class demand for modern facilities …
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Nairobi has experienced rapid expansion of Western-style bakeries and cafés catering to its growing middle class. With increased affluence and exposure to global food trends, locals are demanding high-quality baked goods like artisanal breads, decadent pastries, and gourmet cakes. However, competition is fierce with both neighborhood bakeries and franchise chains fighting for market share across …
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The bookstore industry in Nairobi, Kenya has seen significant growth in recent years driven by an expanding middle class and increasing interests in reading both for education and leisure. However, bookstores still face stiff competition from cheaper secondhand books as well as e-books and online retailers. To successfully market a bookstore in this environment requires …
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Opening a spa in Nairobi can be an exciting endeavor, but effectively marketing your spa is crucial to attract clients and drive revenue. With so much competition, you need a strategic approach to stand out and get your message in front of the right people. This article will provide an overview for small business owners …
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