The rise and growth of email hosting in Kenya
Currently most businesses in Kenya are going online, which creates some demand for web development, web hosting and email hosting services. Email hosting in particular enables businesses secure a customized email designed for their specific needs for their business operations. Traditionally, many businesses in Kenya have been operating offline, where word-of mouth has been mainly the marketing medium. However, with the increased utilization of technological tools in marketing, email marketing has been effective in enabling businesses in Kenya send personalized emails to clients with the intention of influencing demand for their products.
Email hosting thus enable businesses in Kenya to conduct a personalized email campaign to brand themselves as well as communicate with various stakeholders. Truehost, a registrar and an email hosting company enables businesses have customized email solutions to suit their operations. Truehost has had a quite journey in email hosting, partnering with businesses and offering support to ensure that business actually utilize email hosting in Kenya to accelerate their growth. For a fact, those businesses that secured email hosting with Truehost during the early stages, have had it quite easy in gaining a competitive advantage and have been reputable enough to have a distinct image to their customers.
Many people in Kenya are not aware that to win tenders and bids for most projects and contract whether from the government or the private sector they need customized emails. As earlier stated, to have the customized email, businesses must have had some subscription to email hosting from the leading registrar in Kenya, which is Truehost.