We are living in a world of competition. Everyone wants to outdo and outsmart the other. This therefore makes competitors look for any loophole to take advantage.
One of the ways corporates and businesses have not realized and haven’t taken enough precautions; is securing domain name extensions of your primary domain name.
For example, my primary domain is example.co.ke
Other domain extensions include example.com, example.org, example.net, example.biz, example.or.ke etc.
Importance of doing this is
- No one will ever take advantage of your SEO
- You’ll protect your trademark
If you have a business and you have never registered your business name as a domain name, you need to do it as soon as possible. Failure to doing this is, you are likely to end your business in trouble in the hands of cyber squatters. These are people who searches for business names and register them as domain names. They end up selling back these domain names at exaggerated prices or you end in legal battles that will cost you a lot of money. Secure your domain name today.
A competitor may as well register your domain name and put up a website that poorly reflect the image of your business. This will negatively affect your sales and your reputation in the market.
With these measures in place, be sure to secure your business even for the future.